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Why Attend?

Compelling reasons to attend:

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  • Learn from global brands who have successfully implemented social media into their PR strategies and what impact this has had on day-to-day business
  • Understand what products and tools are available to incorporate social media functionality to your PR efforts
  • Listen to analysts, top commentators and experts on how social media is affecting crisis management and best practice methods
  • Learn more about Blogger relations and how to manage, engage and utilise corporate blogs effectively
  • Take a tour of the latest corporate social networking software tools and resources
  • Listen to those in the know about how to keep your social media program accountable in terms of time, money and keeping the balance
  • Take advantage of our pre-show online meeting planner for all attendees

5 things you will learn:

1.
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Hear from leading social networks on their strategy, revenue models and how they are approaching the future
2.
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Worldwide case studies from global brands and corporations on their use of social media and how they can be the ideal place to build a brand
3.
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Learn how advertisers are approaching social networking and how they are establishing and generating revenue streams
4.
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Find out how content providers are approaching social networks, their strategy and development
5.
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Examine the current market conditions, future forecasts and predictions from leading analyst

Who should attend?

Heads, Directors, VPs and Managers of Departments from the following fields:

Social Networking; Software and Technology; Telecom Operators; Mobile Operators; Media Agencies; Advertising Agencies; Venture and Seed Capitalists; Affiliates; Content Production; Brands; Corporates; Content Standards; TV; Broadcast; Search Engine; Interactive Agencies; Online Publishing; and anyone interested in Social Networking and how to integrate this into their business.

Conference sessions include:

  • Market analysis, forecasts and predictions
  • Strategies and models for leading social networks
  • Brand building and niche social networks
  • Technologies supporting social networks
  • Content services, strategy and development
  • Making money from social networks
  • Integrated marketing and social networks
  • The future of social networking














 
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"PR professionals need to further talk up the benefits of web-based comms, or the industry could be in for a rude awakening." Anthony Hilton, PR Week UK

"Social media engagement should be viewed as a long-term communications strategy and certainly not a quick fix or a 'turn on/turn off' approach.” James Warren, UK Head of Interactive, Social and Emerging Media, Weber Shandwick




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“The world has changed. It is no longer round, nor flat. It is Twitter-bird shaped and people are talking about you, your products and services.” Wayne Kurtzman, in Media Bullseye