| Metrica |
 Metrica is an award winning global specialist in media analysis, evaluation and PR measurement.All of our products and services are customised to meet the needs of each individual client - whatever their size, budget and location. This tailored approach is vital as the media landscape evolves with the explosion of online and social media. Our people, experience and technological capabilities enable timely, strategic support that increases the effectiveness of PR activity. Our latest social media solutions further maintain our reputation for excellence, innovation and leadership. |
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"PR professionals need to further talk up the benefits of web-based comms, or the industry could be in for a rude awakening." Anthony Hilton, PR Week UK
"Social media engagement should be viewed as a long-term communications strategy and certainly not a quick fix or a 'turn on/turn off' approach.” James Warren, UK Head of Interactive, Social and Emerging Media, Weber Shandwick
