Conference Speakers Dirk Singer, Co-Founder, Cow
| Dirk Singer, Co-Founder, Cow |
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Having been working in media and communications for over 15 years, Dirk has in the past managed campaigns for some of the world’s biggest consumer Internet brands including Google, Yahoo! and MSN. Most recently, Cow won the PR industry body’s (PRCA) award for agency of the year. |
Dirk is a co-founder of brand consultancy Cow and heads up the agency’s digital efforts. He’s active on various social networks including maintaining two blogs (thisisherd.com and liesdamnedliesstatistics.com) and advises clients on their online strategies. |
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"PR professionals need to further talk up the benefits of web-based comms, or the industry could be in for a rude awakening." Anthony Hilton, PR Week UK
"Social media engagement should be viewed as a long-term communications strategy and certainly not a quick fix or a 'turn on/turn off' approach.” James Warren, UK Head of Interactive, Social and Emerging Media, Weber Shandwick
