Conference Speakers Lisa Mane, Head of Social Media, COI
| Lisa Mane, Head of Social Media, COI |
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She came to London, just as the dot com boom was kicking off, and again, joined a small creative digital agency which was then bought out by Agency.com where she was Director of Operations. Lisa joined COI in 2005 with 15 years project management and operational experience. Here she worked on the RAF account for three years and was involved in the redevelopment of their recruitment site, raf.mod.uk/careers, developing their social media strategy and helped launch the highly successful You Tube channel and 'Goody diaries.' She is currently head of Social Media in Interactive Services at COI. |
Lisa Mané has been involved in ‘digital’ since it was called ‘multi media’ and the WELL was just a few years old. Originally from San Francisco, she worked in traditional design and advertising, video games and was a free-lance writer before she started working as a project manager in a hot creative digital shop which soon was bought out by one of the big agencies. |
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"PR professionals need to further talk up the benefits of web-based comms, or the industry could be in for a rude awakening." Anthony Hilton, PR Week UK
"Social media engagement should be viewed as a long-term communications strategy and certainly not a quick fix or a 'turn on/turn off' approach.” James Warren, UK Head of Interactive, Social and Emerging Media, Weber Shandwick
