Home Conference Speakers Matthew Fraser, Senior Fellow at INSEAD & co-author of 'Throwing Sheep in the Boardroom'
Matthew Fraser, Senior Fellow at INSEAD & co-author of 'Throwing Sheep in the Boardroom'

Matthew_Fraser_INSTEADMatthew Fraser is a Senior Research Fellow at INSEAD. He is also a lecturer at the Institut d’Etudes Politiques de Paris and Adjunct Professor at the American University of Paris.


His most recent book is Throwing Sheep in the Boardroom: How Online Social Networking Will Transform Your Life, Work and World, has just been published by Wiley. The book provides an insightful, and often unexpected, analysis of the Web 2.0 explosion of social networking platforms like Facebook, MySpace, Bebo, YouTube, Twitter and many others, assessing their impact on social interaction, organisational behaviour, business models, civic engagement and political leadership.

 
 
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"PR professionals need to further talk up the benefits of web-based comms, or the industry could be in for a rude awakening." Anthony Hilton, PR Week UK

"Social media engagement should be viewed as a long-term communications strategy and certainly not a quick fix or a 'turn on/turn off' approach.” James Warren, UK Head of Interactive, Social and Emerging Media, Weber Shandwick




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“The world has changed. It is no longer round, nor flat. It is Twitter-bird shaped and people are talking about you, your products and services.” Wayne Kurtzman, in Media Bullseye