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Dominic Burch, Head of Corporate Comms & New Media, Asda |
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Dominic graduated from Leeds Metropolitan University in 1998 with a BA Hons degree in Public Relations. Following a short stint as a summer intern with Cause Connection, Saatchi & Saatchi's CSR unit, he took his first real PR job at Green Flag Motoring Assistance in Leeds later that year.
After two years as a PR exec, Dominic was promoted within the RBS Group and moved south to take up the position of PR Manager for Motor Insurance at Direct Line based in Croydon. He had specific responsibility for campaigning on behalf of the company on road safety, and helped change the law making driving and using a handheld mobile phone an offence. He then returned up north joining ASDA in 2002, initially as Food and Farming PR manager, but more recently has headed up the corporate communications team with responsibility for developing social media.
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