Home Conference Speakers Dominic Burch, Head of Corporate Comms & New Media, Asda
Dominic Burch, Head of Corporate Comms & New Media, Asda

Dominic graduated from Leeds Metropolitan University in 1998 with a BA Hons degree in Public Relations. Following a short stint as a summer intern with Cause Connection, Saatchi & Saatchi's CSR unit, he took his first real PR job at Green Flag Motoring Assistance in Leeds later that year.


 
After two years as a PR exec, Dominic was promoted within the RBS Group and moved south to take up the position of PR Manager for Motor Insurance at Direct Line based in Croydon. He had specific responsibility for campaigning on behalf of the company on road safety, and helped change the law making driving and using a handheld mobile phone an offence. He then returned up north joining ASDA in 2002, initially as Food and Farming PR manager, but more recently has headed up the corporate communications team with responsibility for developing social media.

 
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"PR professionals need to further talk up the benefits of web-based comms, or the industry could be in for a rude awakening." Anthony Hilton, PR Week UK

"Social media engagement should be viewed as a long-term communications strategy and certainly not a quick fix or a 'turn on/turn off' approach.” James Warren, UK Head of Interactive, Social and Emerging Media, Weber Shandwick




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“The world has changed. It is no longer round, nor flat. It is Twitter-bird shaped and people are talking about you, your products and services.” Wayne Kurtzman, in Media Bullseye