Social PR Forum, Event PR 2.0, How PR is shifting with Social Media

Mark is the Communications Director of TalkTalk Group, responsible for PR, public affairs, CSR and internal comms, having previously headed group comms for The Carphone Warehouse.  During a 14 year PR agency career, Mark worked with clients including Highland Spring, H.J Heinz, AXA and Gillette.  As a British Boxing Board of Control licensed Master of Ceremonies, Mark can be often be seen introducing fights in venues across the country.

Dominic graduated from Leeds Metropolitan University in 1998 with a BA Hons degree in Public Relations. Following a short stint as a summer intern with Cause Connection, Saatchi & Saatchi's CSR unit, he took his first real PR job at Green Flag Motoring Assistance in Leeds later that year.

Laila has been working in new media for almost a decade. With a background in computer science and visual arts she has equal concern for technology and creativity.

She is currently Online Manager at the British Heart Foundation where she has helped the charity deliver it campaigns and ongoing digital activity.

A strategic communications and external affairs consultant, Andrew is an experienced corporate communications director, having led communications and marketing at the South East England Development Agency, Aberdeenshire unitary authority, the Royal Borough of Kensington & Chelsea and the City of Westminster.

Eb Adeyeri is head of digital PR at LEWIS. Blogging, blogger outreach, online evaluation and creating bespoke web content are all part of his skill set. Eb’s role involves providing advise on social media strategy and overseeing the social media training programme that LEWIS PR offers to its clients. He has a strong technical background with over nine years in-house and agency PR experience.

With over 20 years’ industry experience, Katy is renowned for her insight and knowledge of online PR and social media. Highly-respected in her field, she manages the online PR diploma module for the Institute of Direct Marketing and the Institute for Sales Promotion.

Sara-Jane started working in online nearly 4 years ago, but started her career as a broadcast journalist at; BBC, Talk Sport, Manchester United and Sky. She then freelanced for; Radio 2 (Australia), Radio Sport (New Zealand), and as Press Conference Manager for The Commonwealth Games before moving into PR.

Mark Brooks operates a boutique consultancy that exclusively serves internet dating and social networking companies. He has advised the CEO's of Friendster, Friendfinder, Cupid, Webdate, PlentyofFish, TRUE among others, and has worked in the online community space since 1998.

Phil Szomszor is a director and head of digital at award-winning PR agency, Citigate Dewe Rogerson. At Citigate Phil works as a social media evangelist, consulting across the agency to companies such as TalkTalk, Premier Foods, Lloyds Pharmacy, Baring Asset Management and FXPro. You can follow Phil on Twitter at http://twitter.com/theredrocket and his blog www.theredrocket.co.uk

www.citigatedewerogerson.com

Celina is the consumer director at Gorkana where she writes about the PR industry and keeps a beady eye on all things social media. An ex-PR with more than 20 years’ experience, Celina started her career as a journalist in her native Australia.

With a background in PR and Integrated Marketing Communications, Kristin Wadge joined PR measurement agency Metrica in 2003. Since then Kristin has been responsible for the set up and running of groundbreaking global measurement programmes for the likes of eBay, Dell, Adobe, Canon, Symantec, Epson and Visa.

Robin O’Kelly has been at T-Mobile for over 4 years and is currently Head of Corporate Affairs, managing all aspects of Corporate Reputation both internally and externally.

Lisa Mané has been involved in ‘digital’ since it was called ‘multi media’ and the WELL was just a few years old. Originally from San Francisco, she worked in traditional design and advertising, video games and was a free-lance writer before she started working as a project manager in a hot creative digital shop which soon was bought out by one of the big agencies.

Dirk is a co-founder of brand consultancy Cow and heads up the agency’s digital efforts.  He’s active on various social networks including maintaining two blogs (thisisherd.com and liesdamnedliesstatistics.com) and advises clients on their online strategies.

Sam has been Head of Media for Oxfam for over three years and is responsible for Oxfam's media work in 80 countries around the world.  Based at the headquarters in Oxford, the Oxfam media team delivers across Oxfam’s international media campaigns on climate change, humanitarian disasters, aid and debt and delivers PR for Oxfam's fundraising initiatives and shop network.

Marshall Manson is Director of Digital Strategy for Edelman’s London office, and a leader in the field of online strategy, communications and reputation management. Previously, he was Vice-President of Digital Public Affairs in Edelman’s Washington, DC office.

Tom is a Senior Campaign Manager at Diffusion PR, New Consultancy of The Year at the 2009 PR Week Awards.  Tom specialises in delivering integrated digital and traditional PR campaigns for a wide range of brands and has worked across a number of different sectors with clients including Stuff Magazine, Gurgle.co.uk, ad:tech and Beatbullying.

Matthew Fraser is a Senior Research Fellow at INSEAD. He is also a lecturer at the Institut d’Etudes Politiques de Paris and Adjunct Professor at the American University of Paris.

Chris marries experience in the changing media sector over the last 15 years, with a passion for effective digital communications and behaviour changing campaigns. His integrated media and stakeholder relations work spans the ASA, BBC, TV Licensing and Digital UK, as well as helping to introduce the congestion charge to London.